Conversion rebuilds
Fixing product pages, navigation, and purchase flow so more of your traffic becomes customers.
Shopify & Shopify Plus · Premium brands
Turning attention into revenue for premium brands.
Most brands don't have a traffic problem. They have a conversion problem. I turn marketing, brand equity, and media attention into measurable Shopify performance.
Good marketing creates attention.Good e-commerce captures it.
Most brands over-invest in the first and under-invest in the second. My work exists in that gap.
What I improve
One job: convert attention into revenue, efficiently.
I work with brands already investing heavily in campaigns, paid media, creators, and partnerships — but not yet capturing the full value of that attention on their store.
- 01
Store performance & conversion rate
Turning more of the traffic you already earn into customers.
- 02
Customer journey & purchase flow
Removing the friction between attention and checkout.
- 03
Shopify Plus architecture
Rebuilding setups that have grown messy and complex over time.
- 04
Checkout optimisation
Closing the last, most expensive gap in the funnel.
- 05
Retention, subscriptions & LTV
Systems that compound revenue well beyond the first order.
- 06
Data clarity, marketing to revenue
Knowing what actually drives sales after the click.
Engagements
Three ways the work usually takes shape.
Shopify architecture upgrades
Rebuilding or refining Shopify Plus setups that have grown complex and slow over time.
Growth system alignment
Connecting marketing performance to on-site behaviour so you understand what actually drives revenue.
Who I work with
Established premium brands in the €5M–€50M range.
€5M – €50M annual revenue
- Marketing is already working
- Traffic is not the issue
- But growth feels inefficient or capped
- And Shopify has become messy over time
Industries I understand well
Luxury consumer products
Watches & collectibles
Cycling, motorsport & performance
Design-led lifestyle products
Premium electronics & accessories
Heritage & legacy brands
How I work
Directly with founders, CMOs, and e-commerce leads.
I start from business reality, not tools. Not “what app should we install?” but where growth is breaking down after the click — and how to fix it fast.
Short diagnostic phase
A fast, focused look at where revenue is leaking in your store.
Identify the revenue leaks
Pinpointing what the customer doesn't understand fast enough.
Focused implementation
Targeted fixes — no unnecessary layers, no long theoretical audits.
Measurable improvement
Performance you can see in the numbers, not just the design.
We'll likely see the same problems within 30 minutes of looking at your store.
If your brand is already getting attention but not fully converting it into revenue, that's usually where I come in.